Naomi Makgolo is the
founder and CEO of FoodNet Holdings Inc.
We met Naomi at our apartment and learned the story of
FoodNet over instant coffee. She got the idea to start a pig farm after her
husband spontaneously bought 4 pigs at an auction in 2010 and kept them in the
family garage.
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Excited pigs at feeding time |
After the initial shock of coming home to the porkers, she
recognized an opportunity; Botswana demands 1520 tons of pork but only produces
443 tons. The cultural focus is on beef production and pork is traditionally
only produced by a minority as supplement to primary sources of livelihood,
like subsistence agriculture.
She purchased 30 sows (baby-making lady pigs) and old
dilapidated pork farm, which she renovated. Never having raised pigs before,
there has been a learning curve and she has had to teach herself as the
business grew. Luckily, she hired Dieho as her farm manager. This man knows pigs!
He handles all daily operations including feeding, cleaning, slaughtering, and
sale of the pork.
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Dieho with the aptly named Mugabe, one of the 3 boars |
We visited the farm after our interview and arrived at feeding time. Hungry pigs are CRAZY.
Dieho briefed
us on the opportunities and challenges of the pork sector. The market - a
combination of supermarket retailers and individual customers - want more pork
than FoodNet can produce. Naomi has personally funded the operation to date, but
new sources of financing are needed for more piglets and to expand into processing. This is no easy task because more pigs require more feed,
more space, and more management, and this is costly.
FoodNet must plan a growth strategy and our SMART team is
here to help. Over the next two weeks, we will investigate the pork sector and
Naomi's business to help her decide what's next. We'll be writing a case study
on the whole experience next semester, so stay tuned and prepare for a whole
lotta Botswana pork.
Pike out.